Next Week, MicroStrategy, ‘The First Publicly Traded Company To Invest Significant Treasury Assets In [BTC],’ Will Host Free A Virtual Conference Aimed At Educating Other Corporations On How To ‘Plug [BTC] Into Their Balance Sheet Or PnL]’ – The Conference Will Be Watched Closely To Gauge MicroStrategy’s Success In Promoting The Adoption Of BTC
The February 3 and 4 conference, titled ‘Bitcoin for Corporations,’ was announced on January 12 by MicroStrategy CEO Michael Saylor. The first day will see presentations on tax, audit and legal considerations in regards to BTC hosted by attorneys specializing in digital assets and tax and accounting experts from Deloitte.
The firm’s CEO Michael Saylor will also present the ‘various macroeconomic factors driving [BTC’s] adoption by corporations [and] institutional investors.’ The second day will feature an ‘Overview of Strategic Vendors and Offerings in the Bitcoin Marketplace’ during which executives from notable crypto firms such as Binance, Coinbase, Galaxy and Grayscale will present their services and outlook related to BTC.
In an interview Friday morning with CNBC, Saylor revealed that his firm will be open-sourcing documents and methodologies associated with the firm’s to-date purchase of ~70,784 BTC as part of the conference. In that interview, Saylor opined that 2021 will see corporations ‘[embracing] [BTC] either on their balance sheet like we have, because it converts a liability into an asset, or they’re going to do what Square and PayPal and Grayscale have done and they’re going to build [BTC] into their products and services…’
On Friday Morning, MicroStrategy announced purchasing an additional 314 BTC for USD 10M ‘at an average price of approximately $31,808 per [BTC].’ The firm’s total BTC holding now stands are ~70,784 BTC, or USD ~2.37B. The firm’s stock has appreciated by 330% since its initial purchase of 21,454 [BTC] for USD250M in August 2020. Google searches for MicroStrategy peaked in the week of January 10 – 16, coinciding with the conference’s announcement.
Takeaway: MicroStrategy’s 2 day conference will be a concerted pitch to corporations on the merits of embracing BTC. Saylor has to-date made his case clear on the merits of BTC as a treasury reserve asset. However, the conference will also feature material on the ‘ways in which corporations can integrate with the Bitcoin monetary network.’
This implies the conference will provide equal focus on the practical use for BTC, in areas such payments, and its use in finance as a perceived hedge against inflation. Realistically, MicroStrategy’s overall approach to BTC is likely too extreme for most firms to replicate. That said, we think it’s entirely logical that the, ‘turnkey’ teaching method MicroStrategy and Saylor are presenting could see other corporates make smaller entries into the space..